#CHEAP EYE TRACKING HOW TO#
#CHEAP EYE TRACKING SOFTWARE#

The evidence from eye tracking studies confirms this: White space, otherwise known as negative space, is an important part of web design. Takeaway #5: You need a lot of white space It does, however, illustrate the idea that people look at the headings with strong visual elements - central positioning, strong colors, and well-thought-out spatial organization. This page isnвЂ™t necessarily a great example of a successful layout design. We canвЂ™t easily absorb massive blocks of text.ДЄn eye tracking heatmap shows the gaze duration on a page, pointing out the need for digestible chunks of information.Д®vidently, people look at chunks. YouвЂ™ve probably heard that you should break up your content into short paragraphs, provide headings, use bullets, and create numbered lists. Takeaway #4: Chunks of information are best More often than not, I just use a big typeface: I sometimes use some sweet visual panache for my headlines: But in addition to the readable sizzle, a headline should also have dominant design elements - big and bold.

#CHEAP EYE TRACKING HOW TO#

IвЂ™ve previously discussed the importance of headlinesВ and how to write them. The bigger and more obtrusive your headlines are, the more people are likely to read them.В Various studies, including the popular F-shaped patternВ study, demonstratedВ that headline size is important.ДЄ significant study on this subject from The Poynter InstituteВ concluded, вЂњDominant headlines most often draw the eye first upon entering the page.вЂќ Takeaway #3: People read big, bold headlines It actually gets 39% more clicks than the call to action button in the middle of the membership page. If you look at the Crazy Egg heatmap, youвЂ™ll notice that the call to action thatвЂ™s located towards the bottom of my Quick Sprout membership page gets a large portion of clicks. I use calls to action at several points on my site. ThatвЂ™s where you want to hit them with your call to action. When they do, they go straight to the bottom of the page, where the scrolling stops. Takeaway #2: Put calls to action at the bottom of the pageДЄlthough the top of the page is the most-viewed portion of the page, the bottom is the second-most viewed portion of the page. ThatвЂ™s what will encourage people to read more and potentially purchase from you.ДЇor example, I just ran an A/B test on my new design of and found that placing a call to action above the fold decreased conversions by 21%. Work on making your messaging and copy appealing. When doing this, be careful: donвЂ™t try to make your sell above the fold cluttered by cramming in tons of calls to action. You have only 8 seconds to grab your visitorsвЂ™ attention, so make sure you are placing enticing information above your fold. Cramming everything above the fold can completely destroy the usability of an otherwise functional website. This is where your most important content should go.Д®ven though itвЂ™s the most important real estate on your page, this doesnвЂ™t mean you should neglect the rest of your space. Not surprisingly, above-fold-content is looked at the most. Takeaway #1: Put your most valuable content above the fold But by analyzing public eye tracking studies, I came up with 8 takeaways that can help your online business. The least expensive eye tracking devices cost around $5,000, which isnвЂ™t very affordable. Like any powerful data research, eye tracking studies arenвЂ™t cheap. You can find out what the user considers to be the most interesting part of the screen and how long he or she looked at certain areas. With eye tracking, you can discover where a person looked first, second, third, and so on. Eye tracking data is presented visually, overlaid on the screen that the subjects were looking at, similarly to the image above. Eye tracking basically measures where people look on a web page and for how long. IвЂ™ve summarized the bottom line results of some of these eye tracking tests and placed them into your hands so you can start seeing better results in your businesses.Д«efore we get started, let me explain what eye tracking is. The information gleaned from eye tracking can help you become a more proficient web designer, content writer, conversion optimization expert, or online marketer. One fascinating field of study of consumer behaviour is eye tracking. Crunching numbers, running tests, poring over metrics, analyzing trends - thatвЂ™s what helps build great businesses and awesome websites. When it comes to data, IвЂ™m convinced you canвЂ™t have enough.

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#CHEAP EYE TRACKING SOFTWARE#

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Cheap eye tracking